ASTON ROUGE PRIVACY POLICY

This privacy policy has been compiled to better serve those who are concerned about how their ‘Personally Identifiable Information’ (PII) is being used on AstonRouge.com (“Website”). PII is information that can be used on its own or with other information to identify, contact or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

Personal information collected on AstonRouge.com

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, payment information or other details to help improve your experience. You can change your personal information within your account at any time by logging into your account. You have complete control over your own account information and settings.

When information is collected

We collect information from you when you register on our site, place an order, subscribe to our newsletter, fill out a form or enter other information on our website.

How information is used

We may use the information we collect from you when you create an account, make a purchase, sign up for our newsletter, surf the Website or use certain other site features in the following ways:

  • To personalize your experience and deliver the type of content and product offerings in which you are most interested
  • To allow us to better serve you in responding to your customer service requests
  • To quickly process your transactions
  • To send periodic emails regarding your order or other products and services

Location Data

When you access AstonRouge.com by or through a mobile device, we may collect, monitor and/or remotely store “location data,” which may include GPS coordinates (i.e., latitude and/or longitude) or similar information regarding the location of your mobile device. Location data may convey to us information about how you browse and use AstonRouge.com. Some features of the Website, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled on your mobile device.

Analytics Data

We may directly collect analytics data, or use third-party analytics tools and services, to help us measure traffic and usage trends. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving AstonRouge.com. We collect and use this analytics information in aggregate form, such that it cannot reasonably be manipulated to identify any particular individual user.

Using ‘cookies’

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enable the site or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with better, more tailored services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. This may be accomplished through trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some of our website features that make your site experience more efficient and personalized may not function properly. However, you will still be able to browse products and place orders.

How we protect your information

We implement a variety of security measures when you place an order or enter, submit or access info to maintain the safety of your personal information. Our website is scanned on a regular basis for security holes and known vulnerabilities to ensure your visit to our site is as safe as possible.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems. Those with access are required to keep the information confidential. In addition, all sensitive/financial information you supply is encrypted via Secure Socket Layer (SSL) technology.

Third-party disclosure

We do not sell, trade or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

Non-personally identifiable visitor information may be provided to other parties for marketing, advertising or other uses.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

California Online Privacy Protection Act (CalOPPA)

CalOPPA is the first state law in the United States to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website. The privacy policy must state exactly the information being collected and those individuals or companies with whom it is being shared.

In accordance with CalOPPA, we agree to the following:

Users can always visit our site anonymously. We have a link to our privacy policy, that includes the word ‘Privacy,’ in our footer so it is accessible on every page. Any changes to the Privacy Policy will be noted on our Privacy Policy page.

Do Not Track signals

We honor Do Not Track signals and do not track plant cookies or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Third-party behavioral tracking

We do not allow third-party behavioral tracking.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States, and the concepts they include have played a significant role in the development of data protection laws around the world. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

To stay in line with Fair Information Practices, we will take the following responsive action should a data breach occur:

  • We will notify you via email within 3 business days

We also agree to the Individual Redress Principle, which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

Promotional and Marketing Communication

We may use the information we collect or receive, such as your email address, to communicate directly with you. We may send you emails containing newsletters, promotions and special offers. If you do not want to receive such messages, you will be given the option to opt out in every email.

We may also use your information to send you important communications (e.g., account verification, purchase confirmations and summaries, changes/updates to features on Website, or technical and security notices). You may not opt out of these emails.

CAN-SPAM Act

The CAN-SPAM Act is a law that establishes requirements for commercial email, gives recipients the right to stop emails from being sent to them, and spells out tough penalties for violations.

We collect your email address to:

  • Send information and respond to inquiries and/or other requests or questions
  • Process orders and send information and updates pertaining to orders
  • Send you additional information related to your product
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred

To be in accordance with CAN-SPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses
  • Identify the message as an advertisement in some reasonable way
  • Include the physical address of our business or site headquarters
  • Monitor third-party email marketing service for compliance, if one is used
  • Honor opt-out/unsubscribe requests quickly
  • Allow users to unsubscribe in each email

If at any time you would like to unsubscribe from receiving future emails from AstonRouge.com, simply follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy, please contact us.